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HDFC Pixel Go

HDFC Pixel Go

Annual Fee

₹250

Rewards/₹100

₹1.00

Normalized to balance base rate with bonus categories

Interest Rate

45.00%

Credit Score

700+

At a Glance

Key Benefits

1% cashback, 5% SmartBuy, UPI rewards, dining perks

Lounge Access

No lounge access available

Eligibility

Min income Rs. 8,000/month, age 21-60, CIBIL 700+

Quick Analysis

The HDFC Pixel Go Credit Card is a solid entry-level cashback card for beginners. With its low Rs. 250 annual fee, 1% unlimited cashback, and easy fee waiver conditions, it provides good value for everyday spends. The digital-first approach via PayZapp and FD-backed option make it accessible even for those new to credit. However, it falls short on premium features like lounge access and international benefits.

Pros

  • Low annual fee of Rs. 250 with easy waiver at Rs. 50,000 annual spend
  • 1% unlimited cashback on all eligible spends with no monthly cap
  • 5% cashback on SmartBuy platform (flights, hotels, vouchers)
  • Dual network (Visa + RuPay) with UPI credit card functionality
  • Fully digital card management via PayZapp app
  • FD-backed option available for those with no credit history

Cons

  • No airport or railway lounge access
  • High forex markup of 3.5% makes it poor for international use
  • 5% SmartBuy cashback capped at 500 CashPoints per month
  • No concierge or premium lifestyle benefits
  • Minimum 500 CashPoints needed to redeem rewards

Best For

First-time credit card users, students, and beginners looking for a simple cashback card with low fees and digital-first experience via PayZapp

Not Ideal For

Frequent travellers needing lounge access, premium card seekers, users wanting high reward rates on specific categories, or those who prefer physical card management

Quick Details

Annual Fee
₹250 #3
Joining Fee
₹250 #4
Interest Rate
45.00% p.a. #37
Forex Markup
3.50% #27
Fuel Surcharge Waiver 1.00% (₹400.00-₹5000.00)
Rewards/₹100
₹1.00 #14
Reward Type Cashback
Points Expiry 24 months
Min Redemption 500 points
Reward Currency Cashback
Min Credit Score These are observed patterns, not bank-published rules.
700+ #3
Min Annual Income These are observed patterns, not bank-published rules. ₹96,000
Network VISA
Card Tier classic
Card Replacement Fee ₹100
Late Payment Fee ₹1,300
Foreign Currency Markup 3.50%
Cheque Return Fee 2.00% (min ₹450)
Reward Redemption Fee ₹99
Rent Payment Fee 1.00%
Railway Booking Fee 1.00%
EMI Processing Fee ₹199
Balance Transfer Fee 1.00% (min ₹250)
Fee Waiver on Spend ₹50,000/yr

Card Features

Contactless International Usage EMI Conversion Balance Transfer

Reward Structure

Base

All Spends

₹1.00 /₹100
Accel

Online

₹5.00 /₹100
Cat

UPI Spends (RuPay only)

₹1.00 /₹100
Cat

Dining

₹10.00 /₹100
Cat

Insurance Spends

₹1.00 /₹100
Partner

Partner

₹10.00 /₹100
Partner

Partner

₹5.00 /₹100
Partner

Partner

₹5.00 /₹100
Partner

Partner

₹5.00 /₹100

No Rewards On

Fuel Wallet Loads Rent Payments Government EMI Transactions

Reward Redemption

Redeem your points for cashback, travel, and more

Best

PayZapp Wallet

Cashback / Statement Credit
₹1.00/point

Minimum 500 CashPoints required. CashPoints transferred to PayZapp CashPoints balance for brand voucher purchases.

Best

SmartBuy

Travel Booking
₹1.00/point

Use CashPoints via PayZapp for SmartBuy travel bookings including flights, hotels, buses, rail

PayZapp Brand Vouchers

Gift Cards / Vouchers
₹1.00/point

Redeem CashPoints to PayZapp wallet and purchase brand vouchers of your choice within PayZapp

Milestone Benefits

Welcome Bonus

Joining fee of Rs. 250 waived on spending Rs. 10,000 within 90 days of card issuance

Spend ₹10,000 within 90 days

₹250

value

Annual Benefit

Annual renewal fee of Rs. 250 waived on spending Rs. 50,000 or more in the preceding 12 months before renewal date

Spend ₹50,000 within 365 days

₹250

value

Milestone

Note: Joining fee will be charged if card is closed within 90 days of issuance, regardless of any waiver offer

FREE

value

Lifestyle Perks

Dining

10.00% off

Save 10% on restaurant bill payments via Swiggy Dineout at 20,000+ restaurants

Category Rankings

See how this card performs in different spending categories compared to other cards.

Dining #18 /53
5.0000-10.0000 pts/₹100 Top 34%
Insurance #19 /25
1.0000 pts/₹100 Top 76%
Online #21 /57
5.0000 pts/₹100 Top 37%
UPI Spends (RuPay only) #1 /1
1.0000 pts/₹100 Top 100%

The HDFC Pixel Go Credit Card is a digital-first entry-level credit card designed for beginners and first-time cardholders. Launched exclusively through the HDFC Bank PayZapp app, it offers a fully digital onboarding experience with instant virtual card issuance upon approval.

With a low annual fee of just Rs. 250 and a straightforward 1% unlimited cashback on all eligible spends, the Pixel Go card provides a simple and rewarding way to start your credit card journey. It is part of HDFC Bank's Pixel credit card lineup, positioned as the more affordable option alongside the Pixel Play card.

What is HDFC Pixel Go?

The HDFC Pixel Go Credit Card is a digital credit card issued by HDFC Bank, available exclusively through the PayZapp mobile app. Key highlights include:

  • Digital-first experience: Fully managed through PayZapp with instant virtual card issuance
  • Dual network: Issued on both Visa (physical) and RuPay (digital) networks
  • Cashback rewards: 1% unlimited cashback on all eligible transactions
  • SmartBuy benefits: Up to 5% cashback on HDFC SmartBuy platform
  • UPI functionality: Make UPI payments using the RuPay credit card variant
  • FD-backed option: Available for applicants with no credit history or income proof
  • Low entry barrier: Just Rs. 250 annual fee with easy waiver conditions

Cashback Rewards

Earn 1% unlimited cashback on all eligible spends in the form of PIXEL CashPoints. Each CashPoint is worth Rs. 1 and can be redeemed via the PayZapp app. There is no monthly cap on the base 1% cashback earning.

SmartBuy Platform Benefits

Get 5% cashback on transactions through the HDFC SmartBuy platform, including flights, hotels, bus and rail bookings, instant vouchers, and Apple Imagine Tresor. SmartBuy cashback is capped at 500 CashPoints per calendar month.

UPI Rewards (RuPay Only)

Earn 1% cashback on UPI transactions made using the Pixel Go RuPay credit card. UPI cashback is capped at 500 CashPoints per calendar month. Link your card to third-party UPI apps like GPay, PhonePe, and Paytm.

Dining Benefits

Save up to 10% on restaurant bill payments via Swiggy Dineout at over 20,000 partner restaurants across India.

Fuel Surcharge Waiver

1% fuel surcharge waiver on transactions between Rs. 400 and Rs. 5,000, with a maximum waiver of Rs. 250 per statement cycle.

EMI Conversion

Instantly convert purchases into flexible EMIs via PayZapp with the Pay-in-Parts feature. Choose from multiple tenure options with a 100% digital process.

Joining Fee Waiver

  • Spend Rs. 10,000 within 90 days of card issuance to get the Rs. 250 joining fee waived
  • Note: Joining fee will be charged if the card is closed within 90 days regardless of waiver offers

Renewal Fee Waiver

  • Spend Rs. 50,000 or more in the preceding 12 months before your renewal date to waive the Rs. 250 annual fee

Important

Excluded transactions for fee waiver calculation include cash withdrawals. All other eligible card spends count toward the waiver threshold.

Airport Lounge Access

The HDFC Pixel Go Credit Card does not offer any complimentary domestic or international airport lounge access. It also does not provide railway lounge access or Priority Pass membership.

If lounge access is important to you, consider higher-tier HDFC Bank credit cards such as the Regalia, Infinia, or Diners Club cards.

Earning CashPoints

The HDFC Pixel Go uses a CashPoints system where 1 CashPoint = Rs. 1. Cashback is earned as a percentage of eligible transaction amounts.

Earning Structure

  • All eligible spends: 1% cashback (unlimited)
  • SmartBuy platform: 5% cashback (cap: 500 CashPoints/month)
  • UPI spends (RuPay only): 1% cashback (cap: 500 CashPoints/month)
  • Insurance spends: 1% cashback (cap: 2,000 CashPoints/day)

Redemption

  • Minimum 500 CashPoints required for redemption
  • CashPoints transfer to PayZapp wallet at 1:1 rate
  • Use PayZapp CashPoints to purchase brand vouchers
  • Unredeemed CashPoints expire after 2 years from accumulation

Excluded Transactions

Fuel, wallet loads, gift card purchases, rent payments, government transactions, EMI, cash advances, and transactions below Rs. 100 do not earn CashPoints.

Fees & Charges

Fee TypeAmount
Joining FeeRs. 250 + GST (waivable on Rs. 10,000 spend in 90 days)
Annual Renewal FeeRs. 250 + GST (waivable on Rs. 50,000 annual spend)
Cash Advance Fee2.5% or Rs. 500, whichever is higher
Finance Charges3.75% per month (45% p.a.)
Late Payment ChargesRs. 0 to Rs. 1,300 (based on outstanding balance)
Forex Markup3.5% of transaction value
DCC Markup1% on INR transactions at international locations
Over-Limit Fee2.5%, minimum Rs. 550 + GST
Card ReplacementRs. 100
Payment Return Charges2%, minimum Rs. 450
Railway Booking1% + GST
Rent Payment1% per month, capped at Rs. 4,999/transaction
SmartEMI ProcessingRs. 199 + GST
EasyEMI ProcessingUp to Rs. 299
EMI Pre-Closure3% of balance principal outstanding
Reward RedemptionRs. 99 + GST
Fuel (above Rs. 15,000)1%, capped at Rs. 4,999/transaction
Utility (above Rs. 50,000/month)1%, capped at Rs. 4,999/month

For Salaried Individuals

  • Nationality: Indian
  • Age: 21 to 60 years
  • Minimum gross monthly income: Rs. 8,000

For Self-Employed Individuals

  • Nationality: Indian
  • Age: 21 to 65 years
  • Annual ITR: Above Rs. 6,00,000

FD-Backed Option

No credit score or income proof required. Apply via the PayZapp app with a Fixed Deposit. Get up to 90% of your FD value as credit limit while earning interest on your FD.

Credit Score

A CIBIL score of 700 or above is recommended for smooth approval, though HDFC Bank does not disclose a specific minimum for this card.

Identity Proof (any one)

  • Passport
  • Aadhaar Card
  • Voter ID
  • Driving Licence
  • PAN Card

Address Proof (any one)

  • Utility bills (electricity, water, gas, or telephone)
  • Rental agreement
  • Passport
  • Aadhaar Card
  • Voter ID

Other Requirements

  • Passport-size photograph
  • PAN card or Form 60 (if PAN is not available)

For FD-Backed Card

No income proof documents required. An existing or new Fixed Deposit with HDFC Bank is needed.

Online Application via PayZapp

  1. Download or update the HDFC Bank PayZapp app from the Google Play Store or Apple App Store
  2. Log in or register using your mobile number (ensure it matches your HDFC Bank records)
  3. Click on the "Apply for PIXEL CREDIT CARD" banner on the PayZapp homepage
  4. Fill in the required details and submit your application
  5. In some cases, you may need to upload documents and complete video KYC
  6. Upon approval, your virtual Pixel Go Credit Card is instantly activated in PayZapp
  7. Within 3 days of approval, choose your preferred network: Visa, RuPay, or both
  8. The physical Visa card will be delivered to your registered address

Important Notes

  • The Pixel Go Credit Card can only be applied for through the PayZapp app
  • If no network selection is made within 3 days, both Visa and RuPay cards are issued
  • A single consolidated statement is generated for both cards

Conclusion

The HDFC Pixel Go Credit Card is an excellent choice for beginners and first-time credit card users who want a simple, low-cost cashback card. Its standout features include the 1% unlimited cashback on all eligible spends, the easy fee waiver conditions (just Rs. 50,000 annual spend), and the fully digital experience via PayZapp.

The card is particularly appealing for those who use HDFC SmartBuy regularly, as the 5% cashback on that platform adds significant value. The RuPay UPI functionality is a bonus for users who prefer making payments via QR codes and UPI apps. However, the card lacks premium features like lounge access, travel insurance, and concierge services, making it unsuitable for frequent travellers or those seeking a premium experience. The high forex markup of 3.5% also makes it a poor choice for international transactions. Overall, for its Rs. 250 price point, the HDFC Pixel Go delivers solid value as a starter credit card.

Frequently Asked Questions

What is the joining fee for the HDFC Pixel Go Credit Card?
The joining fee is Rs. 250 plus applicable GST. You can get the joining fee waived by spending Rs. 10,000 within 90 days of card issuance. Note that the joining fee will be charged if the card is closed within 90 days of issuance regardless of any waiver offer.
What is the annual renewal fee and how can I waive it?
The annual renewal fee is Rs. 250 plus applicable GST. You can get the renewal fee waived by spending Rs. 50,000 or more in the preceding 12 months before your card renewal date.
What cashback does the HDFC Pixel Go card offer?
You earn 1% unlimited cashback on all eligible transactions. Additionally, you get 5% cashback on SmartBuy platform spends (capped at 500 CashPoints per month) and 1% cashback on UPI spends with the RuPay variant (capped at 500 CashPoints per month).
What is a CashPoint and how do I redeem it?
CashPoints are the cashback currency for HDFC Pixel cards. 1 CashPoint equals Rs. 1. You need a minimum of 500 CashPoints to redeem. CashPoints are transferred to your PayZapp wallet balance, which can be used to purchase brand vouchers within PayZapp. CashPoints are valid for 2 years from the date of accumulation.
Which transactions are excluded from earning CashPoints?
The following transactions do not earn CashPoints: fuel spends, wallet/gift card/prepaid card loads, rent payments, government-related transactions, EMI transactions, purchases converted to EMI, cash advances, payment of outstanding balances, and card fees. Transactions below Rs. 100 also do not earn CashPoints.
Does the HDFC Pixel Go card offer a fuel surcharge waiver?
Yes, the card offers 1% fuel surcharge waiver on fuel transactions between Rs. 400 and Rs. 5,000. The maximum waiver is Rs. 250 per statement cycle. GST on fuel surcharge will not be reversed. Note: No fuel surcharge waiver on UPI payments.
What are the eligibility criteria for the HDFC Pixel Go Credit Card?
For salaried individuals: Age 21-60 years, gross monthly income of Rs. 8,000 or above. For self-employed: Age 21-65 years, annual ITR above Rs. 6,00,000. You can also apply for an FD-backed Pixel card without income proof or credit score requirement.
How do I apply for the HDFC Pixel Go Credit Card?
You can apply exclusively through the HDFC Bank PayZapp mobile app. Download PayZapp from Google Play Store or Apple App Store, click on the Pixel Credit Card banner, and follow the application process. You may need to upload documents and complete video KYC in some cases.
Do I get both Visa and RuPay cards?
Yes, customers applying via PayZapp will get the option to choose Visa, RuPay, or both networks within 3 days of approval. If no selection is made, you are issued both: RuPay as a digital card and Visa as a physical plastic card. A single consolidated statement is generated for both cards each month.
What is the interest rate on the HDFC Pixel Go card?
The finance charge is 3.75% per month (45% per annum) from 1st October 2025. Interest is calculated using the Average Daily Balance method. The interest-free credit period is up to 50 days if you pay your total amount due in full each month.
What is the forex markup on the HDFC Pixel Go card?
Foreign currency transactions attract a 3.5% markup on the transaction value. Additionally, a 1% Dynamic Currency Conversion (DCC) markup applies on transactions in INR at international locations or overseas-registered merchants.
Can I convert purchases into EMIs?
Yes, you can instantly convert purchases into EMIs via the PayZapp app. The SmartEMI processing fee is Rs. 199 + GST with pre-closure charges of 3% of balance principal. EasyEMI processing fee is up to Rs. 299. Flexible tenure options are available.
What are the late payment charges?
Late payment charges vary by outstanding balance: Nil for Rs. 100 or less; Rs. 100 for Rs. 101-500; Rs. 500 for Rs. 501-1,000; Rs. 600 for Rs. 1,001-5,000; Rs. 750 for Rs. 5,001-10,000; Rs. 900 for Rs. 10,001-25,000; Rs. 1,100 for Rs. 25,001-50,000; Rs. 1,300 for above Rs. 50,000.
What is the cash withdrawal limit and fee?
The cash withdrawal limit is 40% of your credit limit. Cash advance fee is 2.5% of the amount withdrawn or Rs. 500, whichever is higher. Cash advances also attract finance charges from the date of withdrawal until full payment.
Does the HDFC Pixel Go card offer airport lounge access?
No, the HDFC Pixel Go Credit Card does not offer complimentary domestic or international airport lounge access. If you need lounge access, consider upgrading to a higher-tier HDFC credit card.
What dining benefits does the card offer?
You can enjoy up to 10% savings on restaurant bill payments via Swiggy Dineout at over 20,000 partner restaurants across India.
What is the FD-backed Pixel Credit Card option?
You can apply for the Pixel Go Credit Card backed by a Fixed Deposit through the PayZapp app. With FD backing, no credit score or income proof is needed. You get up to 90% of your FD value as credit limit while continuing to earn interest on your FD.
What are the SmartBuy cashback categories?
The 5% cashback on SmartBuy is applicable on: IGP (10%), Flights (5%), Hotels (5%), Bus bookings (5%), Rail bookings (1%), Instant Vouchers (5%), and Apple Imagine Tresor (5%). Maximum 500 CashPoints can be earned per calendar month via SmartBuy.
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Pawan Khatri
Reviewed by

Pawan Khatri

Founder

Pawan is the founder of CardNitty, with years of experience in personal finance and credit card optimization. He is passionate about helping consumers make smarter financial decisions.

Last updated: 31 January 2026

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